A brief overview of the main newspapers, news sites and TV channels shows that, despite the fact it's been a month since the US election, "Obamania" is still in full swing. Obama has become something of a popular culture icon, on the par of Madonna, Batman and rock stars. It has then occurred to me that Obama's image and story can be compared to Joseph Campbell's myth of the Hero, which Campbell called the "monomyth" (1). Whether consciously or unconsciously, people - and sometimes Obama himself - tend to project this image upon him.